Overview
I selected the Cleveland Museum of Art as a hypothetical client looking to expand their brand through a flexible logo.
March – April 2024
Iteration
I took my concepts into Illustrator to begin playing with the fills of the horizontal bars. I found the image fills were too distracting and distorted the logo too much, while the black fill made the logo feel too flat and imbalanced. I decided to use solid colors that complemented the painting/artifact.
Sketching
After learning more about the CMA’s collection and potential for expanding their existing brand, I began to ideate different modifications to their logo. I played around with changing the color of the horizontal bars and ways to incorporate notable pieces from the CMA’s collection.
Process
I developed 6 logos that could be used as part of the CMA’s flexible branding. Finally, I mocked-up a billboard and a business card to illustrate possible implementation of this system into their brand.
Deliverables
