I chose the Venice Biennale as my focus for a project on creating immersive experiences. I created a series of physical and digital touch points to not only help visitors not only navigate the exhibition but also connect with the artwork and fellow visitors throughout the course of their visit.
Process
Concepts
For the overall look and feel, I created a mood board of bright, open imagery while integrating the iconic red and the typefaces of current biennale branding.
Wireframes
Designing for Connection: Stamp Rally
I was inspired by a multi-layer stamp rally in Japan where visitors collect the stamp layers, which are scattered around the temple grounds.
I created a stamp rally that, when completed, shows all of the flags of the countries that have pavilions in the Giardini. Guests can have fun collecting stamps while they’re at the Biennale, and they leave with a meaningful artifact connected to their experience.
Additionally, strategically placing the stamp checkpoints around the expansive park could encourage organic exploration, especially for first-time Biennale goers.
Deliverables
Insights
For designing an experience like this, I learned how important it is for the digital interfaces to complement the experience. Physical and digital elements must be balanced.
Touch points should never distract from the event or encourage people to be on their phones but instead provide a purposeful way for visitors to connect with the experience and each other.